How to confidently make an offer on a property
You’ve found a property you love, now it’s time to make an offer. But how do you know what to offer? Should you go in low, or bid strong from the start? Getting this step right can save you thousands and improve your chances of securing the home.
Here’s how to make a confident and strategic offer.
Before you make an offer
Before deciding on your offer amount, make sure you:
✔ Check recent sale prices – Look at similar properties sold in the area in the last 6-12 months.
✔ Assess market conditions – In a seller’s market (high demand, low supply), strong offers are needed. In a buyer’s market (more properties available), you may have room to negotiate.
✔ Understand the seller’s position – Are they in a chain? Do they need a quick sale? A motivated seller may accept a lower offer.
✔ Know your financial limits – Have a firm maximum price and stick to it. Don't let emotions solely rule your decisions.
💡 Tip: Properties listed for sale don’t always sell for the asking price. Research local trends before making an offer.
Deciding your offer amount
There are different approaches depending on the situation:
💰 Full asking price (or above) – If the market is competitive and the property has multiple interested buyers, offering at or above asking price could secure it quickly.
💰 Below asking price – If the property has been on the market for a while, or you’ve noticed issues (like required repairs), you may be able to negotiate a lower price. Make sure you clearly articulate what you believe to be the reasons behind your lower offer in an email.
💰 Strategic offer (small reduction) – Offering slightly below asking price (e.g., 2-5% lower) can be a good way to test the waters without offending the seller.
💡 Example: A house listed at £300,000
• If demand is high: Offer £300,000–£305,000
• If it needs work or has been on the market a while: Offer £290,000
• If you want to test negotiation room: Start at £295,000
How to make an offer
Once you’ve decided on your offer, you’ll need to formally submit it through the Estate Agent.
✔ Be clear and professional – Call and email stating your offer amount, position and reasoning.
✔ Mention your strong points – If you’re a first-time buyer or chain-free, highlight this. It makes your offer more attractive.
✔ Consider including conditions – You can request the removal of certain fixtures or conditions around timescales.
💡 Example email:
“I’d like to make an offer of £295,000 for [property address]. I am a first-time buyer with an Agreement in Principle and a conveyancer already instructed. I can move quickly if needed and would love to secure this home. Please let me know how the seller responds.”
What happens next?
1️⃣ The seller accepts – Great! You’ll be asked to complete compliance checks and provide solicitors details.
2️⃣ The seller rejects – You can revise your offer or ask the agent if a counteroffer is possible to provide transparency.
3️⃣ You receive a counteroffer – If the seller suggests a slightly higher price, decide if you’re happy, or would like to negotiate again.
💡 Tip: If you don’t get this property, don’t panic. Keep looking and stay ready to move when the right home comes up. Everything happens for a reason!
What Open Moove suggests next
• Research market trends and recent sales to make a competitive offer.
• Highlight your position (e.g., first-time buyer, mortgage ready) to strengthen your offer.
• Be prepared to negotiate - start slightly below your limit but remain flexible.
• Download the Open Moove app to track your home buying journey and access expert guidance every step of the way.
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