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Choosing your Estate Agent

Ross McKenzie

Choosing your Estate Agent: What to ask, expect, and look for


Choosing the right estate agent is one of the most critical steps in the home-moving process. A knowledgeable and reliable agent can make your experience smooth and successful, helping you achieve the best price in the shortest time. In this guide, we’ll cover the key qualities to look for in an agent, important questions to ask, and what to expect during your partnership. We see your agent as your project manager throughout the Open Moove journey...


1. Why choosing the right Estate Agent matters


The estate agent you select will be your primary guide, communicator, and advocate during the selling process. A strong agent will:


  • Market your home effectively: They’ll help attract serious buyers by promoting your property online, in local media, and across their network.

  • Negotiate on your behalf: A skilled negotiator can help you achieve the best price and terms for your home.

  • Manage the sales process: From handling viewings to coordinating with solicitors, they oversee every detail to ensure a smooth process.


2. What to look for in an Estate Agent


To find the best agent for your needs, consider these qualities:


  • Local Market Knowledge: An agent with in-depth knowledge of your area can provide realistic pricing guidance and know what local buyers are looking for. Do they know your area and are they integrated within your community?

  • Positive track record and reviews: Check online reviews and ask for references from previous clients. Agents with a strong history of successful sales are more likely to bring results. You can check this within the Open Moove market place.

  • Strong Communication Skills: Selling a home requires regular updates, feedback, and guidance. Choose an agent who is responsive and communicative. Keep an eye out for Open Moove badges, awarded in the market place for the best of the best!

  • A Comprehensive Marketing Strategy: Ask about their marketing plan for your property. A good agent will use multiple channels, including property portals, social media, and their buyer network. It's so important that your property is presented professionally.


3. Key questions to ask your Estate Agent


Before committing to an agent, ask these important questions to assess if they’re the right fit:


  • What is your experience in this area? Knowing how long an agent has been working in your area can indicate their market expertise. A good mix of experience and skill is vital.

  • How will you price my property? A skilled agent will justify their pricing recommendation with local market trends, comparable properties, and recent sales. Remember to ask them about portal price points, too!

  • What is your marketing strategy for my property? This should cover everything from professional photography and videography, to social media outreach and property portals.

  • What are your fees and contract terms? Understand the agent’s commission structure and contract length. Compare these terms with other agents to ensure fair pricing. Remember - the cheapest agent can turn out to be the most expensive, if they don't achieve you the best price! Value trumps price.

  • What is your strategy for handling offers? An agent should outline their negotiation strategy, including how they plan to manage multiple offers if they arise. It's vital that they work closely with you to find you the best outcome dependant on your goals.


4. What to Expect During the Process


Once you’ve selected your agent, here’s what you can generally expect:


  • Property valuation and pricing strategy: They will assess your home and recommend a competitive price based on current market conditions. Make sure they provide you with evidence to back up their pricing suggestion.

  • Marketing and viewings: The agent will arrange photography and often videography, write a compelling property description, and begin marketing. They will also schedule and conduct viewings at times to suit you.

  • Offer handling and negotiation: When offers come in, they’ll negotiate on your behalf, keeping you informed and advising you on next steps.

  • Sales progression: After accepting an offer, the agent will keep you updated, liaising with solicitors through the Open Moove platform, and helping to manage any issues that arise until completion.


What Open Moove Suggests Next


To ensure a successful sale, Open Moove recommends these next steps when working with your estate agent:


  1. Compare at least three agents before deciding: Interview a few agents, review their marketing strategies, and choose the one who aligns best with your goals.

  2. Set clear communication expectations: Decide how often you’d like updates and feedback from your agent to keep the process transparent and stress-free. The Open Moove app will automatically prompt your agent on a fortnightly basis if we don't hear from them.

  3. Prepare your property for sale: Work with your agent to make any necessary repairs, declutter, and ensure your property is showing at its best to maximize interest. Consider home staging experts, too!


By selecting a knowledgeable, proactive agent and establishing open communication through Open Moove, you’ll be well on your way to a successful home sale.



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