What sellers should expect from their agent: weekly property marketing updates
When you list your home for sale, your estate agent becomes your partner in securing a buyer. But how do you know if your property is being marketed effectively? The answer lies in regular weekly property marketing updates.
A great agent should keep you informed every step of the way through the Open Moove platform, giving you the insight you need to make decisions that will help your property sell efficiently. Here’s what you should expect from your agent while your property is on the market.
1. Online Performance Updates
In today’s market, almost 100% of buyers begin their search online. Weekly updates should include:
Website and portal hits: How many people have viewed your property listing?
Engagement metrics: How often is your property saved, shared, or favourited on portals like Rightmove or Zoopla?
Search ranking: Is your property appearing on the first few pages of relevant searches?
These insights will show whether your listing is capturing attention or needs adjustments, such as better photos, a new description, or even a price tweak.
2. Viewing Numbers and Patterns
Your agent should provide clear, detailed updates on viewings. Expect to know:
How many viewings have taken place.
How many are scheduled for the coming week.
Any patterns, such as cancellations or consistent interest from a particular type of buyer.
Tracking these numbers helps you gauge interest levels and whether the property is priced and marketed appropriately.
3. Honest Feedback from Viewings
Feedback from potential buyers is one of the most valuable insights you can get. Your agent should share this feedback honestly, whether it’s glowing praise or constructive criticism.
Key questions to address:
What did viewers like most about your property?
Were there any sticking points or concerns?
Did the price seem reasonable to them?
Understanding what buyers think helps you adjust your approach, whether it’s addressing minor repairs, reconsidering your asking price, or emphasising specific selling points.
4. Suggestions to Get Your Property Sold
A proactive agent will go beyond just delivering updates; they’ll make actionable suggestions. Weekly updates should include ideas for improving your property’s marketability, such as:
Marketing tweaks: Updating photos, improving descriptions, or refreshing your online listing.
Price adjustments: Reassessing the asking price if interest is consistently low.
Staging advice: Improving curb appeal or making small changes to the interior to attract buyers.
Remember, the goal is to continually fine-tune your approach to attract serious buyers and get your property sold efficiently.
What Open Moove Suggests Next
As a seller, don’t settle for vague updates or silence. A strong weekly marketing update is essential to making informed decisions about your property sale. If your agent isn’t delivering the insights you need, consider these next steps:
Request a meeting: Ask for detailed updates if they’re not being provided proactively.
Ask specific questions: Be clear about what information you want in your weekly updates, such as online performance, viewing stats, and feedback.
Consider a new approach: If progress stalls, explore alternative strategies like adjusting marketing or reevaluating your price.
You can do all of the above through the Open Moove chat room.
At Open Moove, we believe sellers should stay in control throughout the process. With our platform, you can easily track the progress of your sale, access real-time updates, and ensure you’re always in the loop.
Empowered sellers sell faster. Open Moove makes it happen.
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